Crystallizing Public Opinion

Hot off the presses! Ig is happy to announce the release of Crystallizing Public Opinion, Edward Bernays 1923 work on how public opinion is shaped and created. This was the first book ever written about the public relations industry, and set down the principles that corporations and government have used to influence public attitudes over the past century. Features an introduction by Stuart Ewen.

This is the second Bernays title we have published, along with his classic 1928 work Propaganda.